DESIGN STORY SERIES

The Design Story Series is an example of successful cross-purposing of content from one format to another. At the time, my team was responsible for producing and delivering the content for design competition entries (IDEA, Red Dot and the like.) Much of the information we were collecting about the design process had a human element that I thought would appeal to an audience outside of the competition circuit.

I pitched the idea of pivoting the stories to focus on the designer behind the design to the HTC Global Digital team and they agreed that this would be compelling content for customers. We had already generated high-quality assets (product photos, videos and screen comps) to support our competition entries. Building on this foundation, we conducted supplementary interviews with the designers, captured head shots and began publishing the story series to the HTC Blog. Over the two-year period that the series was published, these stories were consistently top engagers on the blog platform.

Below are a handful of the series reproduced here for easy curation. All stories originally published to the HTC Blog and are property of and copyright of HTC Corporation. Respective copyright dates are included in each story. All designers and authors referenced herein were employed by HTC Corporation at time of publication.