HTC Sense Content design

Between 2012 and 2017, the HTC Design Editorial Team (at first, just me, later expanded to include two additional UX writers) was responsible for defining the brand voice and tone, feature naming and terminology, as well as delivering the in-product content for four iterations of the HTC Sense experience.

HTC Sense was a shell system UI that sat between native Android and the consumer-facing UI. The HTC Design team developed Sense to surface many common operating system functions (Mail, Browser, Phone, Camera and Photos, Contacts, the ever-famous Weather Clock) and to make them more intuitive, cohesive, and usable in a time where, frankly, there wasn’t a lot of attention being paid to the mobile user experience. Over time, the stock Android experience improved significantly (thanks largely to the development of the Material Design Guidelines), and HTC began including stock Android apps on its devices. The era of HTC Sense was over.

During my tenure, my team and I wrote and reviewed copy (strings) for thousands of mobile interfaces. Below are several examples from the Sense 7 era. More are available upon request.